What is the difference between margin and markup?

Margin is profit as a percentage of selling price. Markup is profit as a percentage of cost. A 25% margin equals roughly 33% markup. This calculator shows both.

What is a healthy product margin for e-commerce in Pakistan?

Aim for 20–40% net margin after all costs. Gross margin before platform fees is often 40–60% for imported products with good sourcing.

How do I improve product margins?

Negotiate better supplier prices, optimize shipping (sea vs air), reduce return rates, and bundle products to increase average order value.

Product Margin Calculator

Analyze product margins for e-commerce and retail businesses.

Tool content last reviewed: 2026-07-28. Estimates only, see editorial standards.