How do I set the right selling price for imported products?

Start with your landed cost (product + shipping + duty + tax), add platform fees, packaging, and marketing, then apply your target profit margin. This calculator reverse-engineers selling price from cost and margin percentage.

What margin should I target when selling imported goods in Pakistan?

Most Pakistani importers target 25–50% gross margin depending on category. Competitive categories like mobile accessories may need lower margins; niche products can support 60% or more.

Should I include Daraz or Shopify fees in pricing?

Yes. Always include marketplace commission, payment gateway fees, shipping subsidies, and return costs in your cost base before setting price. Use our Daraz or Shopify profit calculators for platform-specific fee breakdowns.

Product Pricing Calculator

Set optimal selling prices based on cost and desired margins.

Tool content last reviewed: 2026-07-28. Estimates only, see editorial standards.

Input Values

Product Cost (PKR)

Desired Margin (%)

Results

Suggested Selling PriceRs 20,000

Margin on price15,000.00%

Markup on cost100.00%