How do I set the right selling price for imported products?

Start with your landed cost (product + shipping + duty + tax), add platform fees, packaging, and marketing, then apply your target profit margin. This calculator reverse-engineers selling price from cost and margin percentage.

What margin should I target when selling imported goods in Pakistan?

Most Pakistani importers target 25–50% gross margin depending on category. Competitive categories like mobile accessories may need lower margins; niche products can support 60% or more.

Should I include Daraz or Shopify fees in pricing?

Yes. Always include marketplace commission, payment gateway fees, shipping subsidies, and return costs in your cost base before setting price. Use our Daraz or Shopify profit calculators for platform-specific fee breakdowns.

Product Pricing Calculator

Set optimal selling prices based on cost and desired margins.

Tool content last reviewed: 2026-07-28. Estimates only, see editorial standards.

Import Product Pricing

Build true unit cost (product + freight + duty + packing), then reverse a selling price that still hits your margin after platform and payment fees.

Load Pakistan example

Product / supplier cost (PKR)

Shipping per unit (PKR)

Duty + sales tax per unit (PKR)

Packaging per unit (PKR)

Other per unit (PKR)

Target net margin (%)

Platform commission (%)

Payment fee (%)

Tip: estimate duty with the China Import Tax Calculator, then paste PKR per-unit here.

Suggested Price

True landed cost / unitRs 675

Suggested selling priceRs 1,128

Break-even price (0% margin)Rs 796

Est. platform feeRs 145

Est. payment feeRs 25

Est. profit / unitRs 282

Markup on landed cost41.77%

Check Daraz fees Full profit stack Estimate duty first